Utilizing Facebook Lookalike Audiences



Target your Facebook ad audience based on your bot's users. If you are looking for people to purchase items from your eCommerce store - and you have an audience of 1000 people who have reached the thank-you page on your website (indicating that they have purchased), then that would be the strongest audience to use in that case.

Basically a lookalike audience consists of a group of people that are very similar to another group of people. Like Facebook, Google's targeting feature creates similar audiences by using first party data in order to find commonalities between new audiences and your existing customers.

Even though they fire at the same place the Lookalike Audiences they create are very different (if you don't trust me, use the audience overlap tool to check). In Facebook Ads Manager , open the Audiences tool and click the Create Audience button. If you're using Facebook standard events so the Facebook pixel tracks events such as a registration or purchase, you can create a lookalike audience out of those actions as well.

If you upload your list of customers, you can ask Facebook to find more people that are similar to them. That's something to remember while creating ads with the use of custom or lookalike audiences. Depending on how broad or niche you go with the interests you select here you can create large audiences for mass market campaigns or tinnie tiny ones to deliver really highly tailored messages to people inside your lookalike audiences.

Remember that there is no one set of audiences that fits all. This audience includes people who have viewed a video you posted on your Facebook page. You can use all of these audiences for your acquisition campaigns, along with interest-based and other targeting options.

It means that we will use the data from your email list, page engagement, or Facebook Pixel (if you have one) to build audiences that are exactly similar to those audiences. Once again it will take Facebook around 30 mins to populate your lookalike audience. The idea behind the format is that these new customers who are deemed similar to your existing customers should be much more likely to take positive actions, such as converting.

So you can create look-alikes on lots of different sources and then obviously the more custom audiences you got, the more lookalikes you've got as well. You'll need to export the phone numbers or email address of those users you wish to upload from your website's back end and then import this information into Facebook as a single columncsv excel sheet.

Your remarketing lists are what Google typically uses as first party data when they are creating similar audiences. On one hand, the variety of options can be a blessing since it allows Facebook marketers to get more granular with targeting than they can anywhere else.

Take stock of your email marketing lists, e-commerce customers, leads, etc. Since released more than 3 years ago , Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. Building off of the Custom Audiences feature, this targeting tool finds audiences that look like the Custom Audience pool.

When you create a Lookalike Audience, you choose a source audience (such as a Custom Audience created with your Facebook pixel or fans of your Facebook page). Once you've made your file with as many identifiers as you like (including, of course, CLV), you're ready to create your Lookalike audience.

Gather the email address of every customer who's ever purchased from your store and use them as the source audience. Then it's matched against their existing list of hashed user IDs to create the audience. Facebook lookalike audiences tool is the most effective way to reach your ideal target audience even if they've never heard of your brand.

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